Top Shelf Design Newsletter

Travel'n-On Goes Live!

Bronze World Travel company founders, Tonya and Ian Fitzpatrick, found that their business goals were outgrowing their travel agency. Travel'n-On was created to support their extension into the more educational side of the travel industry.

Top Shelf Design worked with the already existing image of Bronze World Travel to create this new presence that exemplifies company ideals and superior design. The new site features educational programs via radio and tv presentations, as well as featured travel deals and the latest travel news.

View the new logo and website at http://www.traveln-on.com

A Brand that Grows with You

Whether your company is 2 months, 2 years or 2 decades old, it has an identity. Your company's ethic, service and product quality define and shape your identity internally, while your brand reflects this visually.

Your brand is how you choose to present yourself to the world - and it should be timeless. (See Nike, FedEx, or ESPN for examples.)

Your brand is built around your logo and acts as a heart for the rest of the design for your company. The key then is to build a logo that is unique, timeless and representative. From this all of your collateral, promotional material and website should flow naturally. Any material that your company puts out should be immediately recognizable as your brand.

Not sure about where your brand stands? Take Top Shelf's new Design Effectiveness Checklist: web or logo.

	CSI Service Report Published Coalition of Service Industries recently released their comprehensive report on the service industry's growth and progress. Top Shelf Design created the 90-page report for CSI, which details the vital importance of services to the U.S. economy.
Top Shelf Design • (202) 667-1966 1001 Pennsylvania Ave NW, Suite 600 • Washington, DC 20004

Pick Anything!

Top Shelf Design is pleased to offer a 5% discount off of your next design project you complete with us. Everything from brochures to websites to a complete corporate identity package. Offer is valid August 15 through September 15.

To take advantage of this offer, please call our office at 202.667.1966

Marketing 101

Top Shelf Design's Kathryn Kiel teamed up with Wendy McAllister of Evolution Consulting Group for a seminar on Marketing essentials for your company.

As experts in their respective fields, Kathryn and Wendy gave small business owners the basic keys to creating an attractive, innovative and successful brand. The sold out room soaked up the advice from them and have gotten the tools to brand success from the ground floor, rather than trying to rebuild a broken brand identity.

If you'd like to hear more about the seminar or have interest in attending a future seminar, please contact Kathryn at (202) 667-1966.

201 Mass. Ave Condos

Top Shelf Design recently completed the design for the 201 Massachusetts Avenue Condo Board. The website creates an avenue for both tenants and board members to be involved in their community and stay updated on issues concerning the building via an interactive wiki.

View the site here.