As graphic designers, we love to talk to you about brand significance, consistency and how a strong brand can significantly impact your bottom line. Rather than talking more about it, we thought we’d show you how an initial design concept, created by a design student in 1971, has evolved into one of the world’s strongest brands.
The Evolution of a Mega-Brand

Nike founder, Phil Knight, initially reacted to the logo that student, Carolyn Davidson, presented him with, saying, "I don't love it, but it will grow on me."