Top Shelf Design Newsletter

Search Engine Optimization (SEO): An Intelligent Solution

Search Engine Optimization (SEO) is big business. Countless companies now offer the service, and prices vary tremendously, ranging from a few dollars to more than $10,000. The claims that companies make vary widely as well: "Get a #1 Google Ranking--Only $29" reads one banner ad.

The truth is, search engine rankings are much fairer than they once were. When search engines were first invented, getting a #1 ranking was as simple as having a certain word repeated a million times in your web page. As soon as a competitor placed the word a million-and-one times, the #1 ranking was lost.

Now, Google and others rank pages based on their "relevance" to the web. Google's exact formula is proprietary, but they do provide vague insight into the process. The major search engines also provide a set of guidelines and actions that a webmaster can take to enhance his/her site's searchability.

Top Shelf Design has utilized these tools in addition to a set of techniques that we have developed on our own site. The results have been outstanding (try searching for "top shelf design" or "dc graphic design" on Google).

We would now like to offer our set of techniques to our clients. While we cannot guarantee a specific ranking on a search engine, your site will be compliant with many of the suggestions that Google and Yahoo! make with regards to optimization. To learn more about our SEO services, click here.

Is Your Website Working as Hard as You Are?

Brendan Kiel, Top Shelf Design

So you’ve invested in your website and hired a design firm to produce that overdue design makeover. You’ve finally got a business website you can be proud of. You’ve shared the site with family, friends and clients. Everyone loves it.

What next?

Too often, business owners stop their web marketing here. They simply check “re-design website” off of their congested To-Do list, and move on to more pressing business matters. We frequently see our own clients fall into the same trap. The truth is, there is much more that can be done to optimize the return on your web design investment.

Click here to read the entire article, which includes three tips for increasing the value of your website

Top Shelf Design Launches New Advertising Campaign

Drawing on themes related to our hometown, Top Shelf Design has launched its "Welcome to Washington D.C., home of Top Shelf Design" campaign.

Propective clients are presented with a set of postcards which feature different design services provided by TSD. The text on the back of each postcard utilized political, historical, and cultural themes from our nation's capital.

Click here to view the entire campaign.

Top Shelf Design • (202) 667-19661001
Pennsylvania Ave NW, Suite 600 • Washington, DC 20004

"Search Engine Madness" in March

It may not be as exciting as the basketball tournament, but Top Shelf Design is pleased to offer a discount on our Search Engine Optimization (SEO) services in the month of March (learn more).

Please contact us at (202) 667-1966 to get your optimization started right away.

Top Shelf Design adds Prestigious National Law Firm, Patton Boggs, as Client

Patton Boggs is a national law firm, headquartered in Washington, DC, and is a leader in public policy and lobbying, regulatory, litigation, business and intellectual property law. With 8 offices internationally, Patton Boggs is a major player in many arenas.

Top Shelf Deisgn is extremely proud to begin an association with Patton Boggs. With a brochure and ad already completed, TSD is hoping for a long and mutually beneficial relationship with Patton Boggs.

Capital Business Center and Top Shelf Design Announce Partnership

Capital Business Center is an independently owned, full-service business center located in the Washington Convention Center. Providing copying and printing services, the two companies are ideal partners.

Utilizing Top Shelf Design's eMarketing software, the two companies will contact Convention Center exhibitors in advance, alerting them to the complete range of design and printing services the companies provide together.

Top Shelf Design Launches Redesigned Union Pub Website

Union Pub, formerly Red River Grill re-opened under its new name in 2005. Now, in 2007, Union Pub has a new website to boast.

With a large outdoor patio, voted by the Washington Post as "one of Capitol Hill's best outdoor spaces," Union Pub is a neighborhood favorite.

“Union Pub’s website matches its urban setting with its neighborhood-bar feel,” said Gena Romano, TSD's lead graphic designer on the project.