Top Shelf Design Announces Completion of Re-Designed Yeonas and Ellis Website

Providing a contemporary design, efficient navigation, and featuring an extensive online portfolio, the new Yeonas and Ellis website offers an exciting upgrade over the previous version. In fact, Top Shelf Design is so excited about this project, it has been nominated for the annual Communication Arts web design award.

Yeonas and Ellis have been building homes since the 1940’s. Now in the hands of Richard Ellis and Steve Yeonas, Yeonas and Ellis continues the elegant heritage of building homes and developing lots.  The firm manages the construction, sales and marketing for some of the area’s finest projects. You can view their portfolio and find out more about their work on their website at http://www.yeaonasandellis.com

Three Resolutions for the New Year
by Brendan Kiel, Founding Partner

Since this is the time of year when people everywhere make plans for 2007, we thought that we'd do the same as a company. We're excited to announce three company resolutions that we plan to keep:

1. Expand our product offerings to include e-mail marketing, which can be a crucial next step following the launch of a new website

2. Offer "Green Hosting"--solar powered web hosting to decrease greenhouse gas emissions and improve our environment

3. Provide not only the best customer service and innovative design in the industry, but expand our services to include marketing planning to ensure that our clients are creating and following effective marketing strategies.

What do you Stand For?
by Gena Romano, Graphic Designer
Top Shelf Design, LLC

Every company, big or small, has an image. The consumer world judges your product based on your image. And the most successful companies have cohesive and compelling brand identities.

David Aaker, author of Managing Brand Equity: Capitalizing on the Value of a Brand Name,discusses the complex process of creating your company’s brand. “The most important assets of any business are intangible: its company name, brand, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships.”

The building blocks to successful business are not just a quality product and a nice logo. The market has plenty of that. What the consumer is looking for is a reason to buy Joe’s Jam instead of Sally’s. This is where branding comes in.

Contrary to most thinking, a good brand is not built around a good logo. A good brand, one that lasts through the ever changing trends, is molded from the company’s values.

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