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The Five-Step Process of Permission Email Marketing
There is a simple five-step process in putting a successful permission-based email marketing campaign in place. Read More |
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Your Newsletter: The Basics
Everyone today is information hungry, but always in a hurry. How you display your content within your newsletter can capitalize on this assumption. Read More |
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Essential Email Marketing Glossary
We've put together this helpful reference for commonly used email marketing terms. Read More |
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Email Marketing Do's and Don'ts
Dan Farrell, author of Unlock Email Marketing Secrets, gives us an essential list of email marketing do's and don'ts. Read More |
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Why Email Marketing Matters
In short, email marketing matters and if you’re not sending out at least monthly email newsletters to your subscriber base, you should be. Read More |
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Effective Email Marketing Techniques
Email marketing when used correctly, can be one of the most effective marketing techniques around. This article breaks down the basics. Read More |
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Timing is Everything with Email Marketing
Depending on whom you are trying to touch, there may be certain times of day, or days of the week, when the recipient may be more responsive to your message. This article talks about the best timing and frequency for your email marketing campaigns to maximize readership. Read More |
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The Marvelous, Mysterious Life of an Email Newsletter
Follow the journey of an email newsletter through metrics and anecdotes as it passes through, 'power users,' 'content analysis,' reader feedback,' 'forwardings' and 'unsubscribers.' A primer on analyzing your audience and turning readers into buyers. Read More |
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Does Your Email Look Like Junk Email?
How to make sure your subject line and opening copy for your permission-based emails do not come off as spam. Read More |
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Email and the Limits of Technology
Why you cannot rely on technology to sell for you. You'll still need to know the principles of selling, direct mail, and building a relationship. Read More |
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Example of a Bad Email 'Newsletter'
View this example of email marketing done incorrectly and learn what can be done to do it right. Read More
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Bulk Email vs. Opt-In Email
A comparison of the pros and cons of unsolicited commercial email vis a vis opt-in email. Read More |
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Some Things to Think About Before You Launch Your Next Campaign
Rememeber - It's really person to person communication, not business to business. Learn how to avoid brand speak-the talk of the undead when communicating with prospects. Read More |
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Five Ways to Use Email to Close the Sale
Email marketing, like any other form of marketing, is designed to lead to an actual sale. This article concentrates on how to create 5 types of emails that result in an immediate sale. Read More |
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Why Surveying Matters
What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers. Read More |
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Email Marketing Metrics: Measuring What Matters
This article discusses which information to gather, how to calculate the "baseline" results for a mailing, and ways to track your overall performance over time for your email marketing campaigns. Read More |
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Ways to Build the Size of Your Lists
This article talks about some of the ways you can use your interactions and marketing efforts in the real-world to help build your email marketing lists. Read More |
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The Eight Deadly Sins of Email Marketing
An article derived from actual emails that went awry. Here is a list of what NOT to do when using email marketing. Read More
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Effective Use of Personalization in Email Marketing
When done correctly, personalization can be a powerful way to reinforce the bond between your brand and your customer. However, poorly personalized messages can just as quickly sever that connection that you have worked so hard to establish. This article describes some of the techniques for using personalization in an effective way. Read More |
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Combining Email Marketing with Web Marketing
For the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these "hand-raisers" to give you the permission to market to them in the first place? Here are some online marketing techniques that combine well with email marketing. Read More |
